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You lose customers without a verified Google branch

With the advent of smartphones, we humans have completely changed our behavioral habits, which is reflected in a big decline in everyday computer users and a big increase in everyday mobile users.

A Comprehensive Guide to Local SEO

Google My Business has become the creme de la creme of local search -- since Google understandably feels most comfortable sharing content it can support and verify, Google My Business is their tool to help your business meet Google's needs.